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Writer's pictureRahul Rana

Top 5 Benefits of Grid-based Web Design

The use of grid design in print publications dates back hundreds of years. Newspaper and magazine editors have had great success using it to highlight certain copies, images and other items that require attention. While it is clear that very few websites take advantage of this concept, that is beginning to change. Slowly but surely, more web designers are adopting the grid approach.

Grid-based designs can improve both the appearance and usability of a website. Here are five specific benefits of incorporating this concept into your web design strategy.




1. Simplified Web Design

There are quite a few beautifully designed sites that are not based on the grid concept, but tend to be more difficult to put together. With a grid layout, the site architecture is defined before inserting any real content. This gives the web designer the opportunity to determine what he wants to do in terms of site width, content area width, amount of content and other aspects. In an ideal grid strategy, everything from the dimensions of the file to the number of columns and horizontal elements is planned in advance.

With the architecture in place, the web designer can simply insert content where necessary. This approach not only makes a site easier to create, but also easier to update.


2. Visually attractive site design

The most obvious benefit of using grid-based designs is one that can usually be seen at first glance. Traditionally, this whole concept has been based on the belief that people would rather see content organized in columns. Films and television programs suitable for widescreen format, photographs and newsletters are examples of creations that make optimal use of the columns to convince the consumer to pay attention to the content in question.

Columns are also very important in web design based on grids. They give designers the ability to present massive amounts of content in a way that highlights everything you need to highlight, while keeping things organized and attractive to the eye.


3. Easy to use navigation

One of the biggest benefits of grid-based web design can be seen in your power to direct the user to the specific content with which you want them to interact. For example, you can do it so that elements such as the title of your site, the logo and even the image of your brand stand out. Grid designs favor the mentality of the anterior fold, which means that it ensures that its most important content can be seen without scrolling. Combined with the vertical and horizontal axes that come into play, keeping their content above the crease allows the grid to provide the easy-to-use experience that visitors demand.


4. Ad hosting

Many sites incorporate third-party advertisements to generate the money needed for accommodation and other purposes. While advertising is undoubtedly a viable option to generate additional revenue, it can also be problematic from the SEO point of view. Google shows favoritism to sites that offer valuable content to visitors over those that they believe exist solely for the purpose of generating advertising revenue. In short, if your site highlights sponsored content more than organic content, it could be in trouble.

A grid-based system presents a solution to this problem. When planning ahead, web designers can design an architecture that perfectly matches the sections and frames in which the ads will be displayed. More importantly, this approach can support ads in a way that gives them the necessary visibility without eclipsing natural content


5. Really responsive web design

Last but not least, grid designs can work wonders for sites that are meant to be viewed on a wide variety of devices. A grid can help produce a site that looks and works as well on a tablet or smartphone as on a desktop or laptop computer. The system using these layout allows you to use a single set of programming code on a multitude of devices, which makes it an ideal tool for developers as well. The use of a single set of code not only makes the site easier for designers to build, but it is also easier for webmasters to manage.



Keeping Grid Concerns in Mind

Grid-based designs have a lot to offer, but web designers and website owners must remember that not everyone is on the rise. There are also some disadvantages to keep in mind, so you should consider both the pros and cons before deciding to implement such a design. If you choose to incorporate a grid when it is not necessary, it will only present a situation that could stifle your creativity and make the design process more complex.


This article is submitted by CBitss Technologies. We are a training providing institute of graphic and web designing training in Chandigarh, SEO, social media administrators and more. If you would like more information about our graphic and web design course, you can contact us at 9914641983

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